Easy as a mirror
Because it's the easiest, most intuitive interface. Okay, so you've learnt how to type on a keyboard, to click and double-click an icon, to touch an icon with your finger… Mir:ror is still the world's easiest interface – a two year-old can use it. Can you think of any object that's easier to use than a mirror?
In the Object itself
Because every object should hold, deliver and use the information we need when we use it. Do you still scribble new phone numbers in a paper diary, separate from your phone?
In the right place, at the right time
Because information should be contextual. In the same way that you stick Post-it notes in the place where you need them, and not in some centralised point in the room, Ztamps deliver the right info, at the right place, at the right time.
Personalization
Because the on-line world has made us take personalization, information storage and virtual worlds for granted. Why not extend this to other stuff around us?
Learn and master
Because RFID technologies should be available to anyone, and not just industries, retailers and institutions. Mir:ror provides the tools and empowers each one of us to easily understand, master, control and create this whole new world of RFID chips.
Invent
Because the Internet of Things is going to be invented collectively by all its users, just like the now-familiar Internet of Computers was in its time. Mir:ror gives each one of us the power to invent the uses and life that goes with it.
