Let all things be connected
Violet was inspired by a simple fact: the rift between the virtual world - everything happening on the other side of your computer screen - and the physical world we live in is growing, and growing fast.
On the other side of the screen, in the digital world we explore with the click of a mouse, everything is possible and accessible. On the Web, information can be customized for each user’s needs: you can set preferences on any given page, information can be targeted and updated in real time. You can gather news from different sources, mix personal and professional, fun and utilitarian aspects in a single place. In virtual worlds such as Second Life, in computer games, in instant messaging and chat-rooms, you can become whoever you want, take on any guise you like, meet strange and nonsensical creatures. In a world of bytes, everything can be recombined, everything is flexible. Everything can be wondrous and magical.
Unfortunately, we were born on the wrong side of the screen. We are not made of bytes, but of flesh, blood and atoms. We spend the greater part of our life in a physical world that is tough, unfair, inflexible and devoid of magic. The objects that surround us have reduced, rigid, limited functions; they are unaware of our presence and are unable to adapt to us or to other objects. We can seldom define “preferences” or “options” in the real world, unlike what we are used to in most software. You can visit Amazon.com twice and it will recognize you and provide relevant and personalized advice. You can live in the same house for all your life and you will always be a foreigner.
Can we really go on living with such a rift, increasingly looking at the world through screens?
Must we stay trapped in a kind of submarine, forever doomed to contemplate idyllic worlds through the periscope?
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Nabaztag
What if the world came to you through a Rabbit? A Rabbit connected to the Internet that’ll bring you everything on the web and messages from your friends using coloured lights, the movements of his ears, spoken words, or songs. A Rabbit you can talk to and give orders to. A Rabbit you can ask for advice and entrust with messages to your friends. A Rabbit that reacts to and recognizes the objects that surrounds you…
Here is Nabaztag, the first Rabbit connected to the Internet. You can do a whole lot of things with the Internet, so you can do a whole lot of things with a Rabbit.
Acclaimed worldwide, Nabaztag has revolutionized the world of objects by opening the door for calm and gentle technologies and to the Post PC generation.
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